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Lincoln Center

Lincoln
Center

Lincoln
Center

Brand Identity

Film at Lincoln Center is home to the New York Film Festival and one of the most important stages for cinema anywhere in the world. In 2024 we rebuilt it from the ground up to feel worthy of the films on its screens and to show up online the way it does in the theater: with the work in the spotlight.

Film at Lincoln Center is home to the New York Film Festival and one of the most important stages for cinema anywhere in the world. In 2024 we rebuilt it from the ground up to feel worthy of the films on its screens and to show up online the way it does in the theater: with the work in the spotlight.

Built to be a frame

Our one rule: the site is the frame and the films are the art. Every layout, transition, and type choice had to earn its place by making the work on screen look better.

Cinematic, with a filing system

Full-bleed, immersive imagery for the moments that deserve it. Tight, utilitarian structure for the showtimes, tickets, and memberships that keep the lights on, all in one system.

Three audiences, one marquee

Cinephiles, members, and industry pros all walk through the same front door. We audited how each of them moves through the site, then rebuilt the architecture so nobody has to dig for a showtime.

The design takes no bows

The highest compliment this site can get is that nobody notices it. The content takes the applause, and the design makes sure every frame lands.

No bad seats

Usability and accessibility got the same attention as the hero moments. A great cinema welcomes every audience, and its website should too.

Creative Director

New York, NY

Copyright 2026

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