Marketing
A break from the doom scroll
Before people call a doctor, they call, text, or scroll through a dozen half-informed opinions first. Health Answers by Pfizer was built to re-instill confidence and clarity when you need it most.
When you need answers, not opinions.
Health marketing usually earns trust through the fine print. We used relatable, everyday scenarios instead so people see their own curiosities and anxieties brought to life. This time with a solution at their fingertips.
For you
We built the creative and the media strategy together, so the idea that made someone stop scrolling was connected to the thought for where they'd go next. Full-funnel meant the story held together from first impression to sign-up.
Creative Director
New York, NY
Copyright 2026