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Meta

Meta

Launch

Meta sits front and center for more than eight billion people a day, so building a product committed to being out of the way sets the bar high. We carried that standard over into hardware, making Orion's AR and the Neural Band's neuromotor input feel less like new technology and more like something you've always had.

Meta sits front and center for more than eight billion people a day, so building a product committed to being out of the way sets the bar high. We carried that standard over into hardware, making Orion's AR and the Neural Band's neuromotor input feel less like new technology and more like something you've always had.

Not science fiction anymore

Orion is the kind of hardware that sounds like the Jetson’s until you see it in action. We were there at the beginning, translating that impossibility into something people could picture wearing to work. We built a cinematic hero video and landing page that started to make the impossible, possible.

Small Gesture. Big Story.

The Neural Band's entire premise rests on the twitch of a finger. We built an experience that’s just as smooth as the tech itself, breaking down how a wristband controls the world’s most advanced pair of glasses.

The Reveal Was the Easy Part

Unveiling the product was the easy half of the brief. The harder part was explaining all of the technology that went into this first of it's kind release.

Creative Director

New York, NY

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