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Pacsun

Pacsun

Marketing

Balenciaga, Virgil Abloh's Louis Vuitton, the Travis Scott Dunks: the most coveted things in fashion were also the hardest to attain. Bringing luxury's point of view to a customer who followed the hype but shopped at the mall was Pacsun's next evolution.

Balenciaga, Virgil Abloh's Louis Vuitton, the Travis Scott Dunks: the most coveted things in fashion were also the hardest to attain. Bringing luxury's point of view to a customer who followed the hype but shopped at the mall was Pacsun's next evolution.

Coveted but attainable

The most talked-about pieces of the moment came with waitlists and resale markups. We positioned Pacsun as the place where that taste became something you could actually walk out wearing.

Luxury within reach

Fear of God Essentials took the silhouettes and palette of a high-end label and put them into everyday basics. As both brands moved toward a more tailored approach Fear of God's positioning was "essential" to landing the next phase of Pacsun's evolution

Dressed for the guest list

Dressed for the guest list

Our customer judged credibility at a glance, and they were looking at all of their favorite big names. We pulled the brand's art direction toward that same level of polish, and it earned us collaborations with ASAP Rocky, Rhude, Emma Chamberlain and many more.

Our customer judged credibility at a glance, and they were looking at all of their favorite big names. We pulled the brand's art direction toward that same level of polish, and it earned us collaborations with ASAP Rocky, Rhude, Emma Chamberlain and many more.

Keeping the same energy

We gave every sale and markdown the same art direction as the campaigns, so clearance signs and Buy one, Get one emails still felt like a moment you didn't want to miss.

Creative Director

New York, NY

Copyright 2026

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